課程名稱 |
產業組織四 Industrial Organization (Ⅳ) |
開課學期 |
103-2 |
授課對象 |
社會科學院 經濟學系 |
授課教師 |
李宗穎 |
課號 |
ECON5121 |
課程識別碼 |
323EU2240 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三5,6,7(12:20~15:10) |
上課地點 |
社科406 |
備註 |
本課程以英語授課。限修過個體一二、統計學上下。「不」限修過產業組織一二三。 限學士班三年級以上 或 限碩士班以上 總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1032IO4 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course explores the ways in which firm strategy affects, and is affected by, how markets “work.” Understanding this interplay is crucial for those interested in management, public policy, consulting, antitrust law, as well as those generally curious about why certain products are (or are not) available and why it is that firms behave the way they do. This course will explore this “interplay” using a mixture of theoretical models and empirical tools with a heavy emphasis on real-world applicability of what we learn. |
課程目標 |
he aim of the course is to introduce students to the main issues in industrial organization (IO) and show how they matter in the real world. We will discuss both theoretical models and empirical tools commonly used in IO and their real-world applications to particular industries, including food, pharmaceuticals, airlines, and finance. |
課程要求 |
Final Project: 35%
Problem Sets: 35%
Presentation(s): 20%
Class Participation: 10% |
預期每週課後學習時數 |
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Office Hours |
每週一 13:00~15:00 |
指定閱讀 |
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參考書目 |
aul Belleflamme and Martin Peitz, Industrial Organization: Markets and Strategies, Cambridge University Press, 2010. |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
2/25 |
Introduction |
Week 2 |
3/04 |
Perfect competition, monopoly, welfare, market power |
Week 3 |
3/11 |
Price discrimination (I) |
Week 4 |
3/18 |
Price discrimination (II) |
Week 5 |
3/25 |
Bundling |
Week 6 |
4/01 |
April Fool’s Day (No class, seriously.) |
Week 7 |
4/08 |
Durable goods |
Week 8 |
4/15 |
Product differentiation |
Week 9 |
4/22 |
Advertising |
Week 10 |
4/29 |
Consumer inertia |
Week 11 |
5/06 |
Experience goods |
Week 12 |
5/13 |
Horizontal merger |
Week 13 |
5/20 |
Vertical merger |
Week 14 |
5/27 |
Strategic investment |
Week 15 |
6/03 |
R&D |
Week 16 |
6/10 |
Network effects |
Week 17 |
6/17 |
Final project presentation |
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